Inspiring news: Welcome to the world of SternLife
“Inspiring nutrition” – that means exciting ideas, attractive trends, and innovative products and topics that can get you ahead. Read on to learn what inspires and moves us, and be prepared for new ideas!
Self-medication: new supplements to support the immune system
Self-care has never played as great a role as it has now. Surveys show that people’s health behaviour has changed for the better due to the COVID crisis. Health consciousness and the desire for better prevention are growing, as is consumer interest in immune-strengthening nutritional supplements.
Our answer to the new self-care movement is five new powdered supplements with scientifically backed ingredients. A special feature is that all can be adjusted to suit different target groups and requirements, such as for flavour. Other forms are possible as well, including hydrogels and hydrodispersion gels.
Our all-rounder Immune Support strengthens overall immune resistance with a formulation of vitamins, minerals and antiviral plant extracts such as green tea and kudzu. The product can also be supplied as a hydrodispersion gel from which the ingredients are released slowly to the throat’s mucous membranes, for a long-term effect.
Our Immune Protect targets the common cold with an innovative composition of vitamins, minerals and selected plant extracts that help to alleviate typical cold symptoms. Ingredients like quercetin and the Ayurvedic medicinal plant Andrographis paniculata help restore free breathing, and reduce coughing, fever, headache and sore throat.
For people who like things more natural but still effective there is Natural Immunity. The product is based entirely on plant-derived ingredients combined with vitamins and minerals from seven plant sources, such as acerola and curry leaf – a clear USP in the field of immunological preparations.
Gut health plays an important role in the body’s immune defences. Our Immune Gut product comes in here. Based on a special combination of vitamins, minerals, dietary fibres, amino acids and human milk oligosaccharides, it fights nine possible causes of gastrointestinal problems, thus promoting healthy gut flora and supporting the intestinal immune system.
Nutrient deficits, inflammation, oxidative stress and imbalanced gut flora – just four triggers of age-related immune deficiency. With our Immune Senior products we target the growing number of Healthy Agers and their nutritional needs.
More on our products in our latest press release here!
The intestine flourishes. Our new dietary fibre concepts
At least since the bestseller Darm mit Charme (Gut: The Inside Story of Our Body’s Most Underrated Organ), the intestine has come into the spotlight and consumers have realized what a great influence it has on their well-being and the immune system. Therefore, it is no wonder that products that contribute to a healthy gut are increasingly popular.
We at SternLife now have the right recipe for this trend and with our three new concepts “Heart”, “Slimming”, and “Fibre Plus”, we deliver fibre in pulverized form for supplementing food and beverages on the market – and thus ensure a good gut feeling among customers.
The prebiotic supplement “Heart” is called that for a reason. Along with the prebiotics that shift the balance in favour of the “good” intestinal bacteria, the product lends itself very well to positioning in the category of heart health.
Those who pay more attention to their weight will choose the ”Slimming” variant. The ready-to-use powder is dissolved in water and drunk before a meal – and thanks to glucomannan provides an initial feeling of satiety.
In addition, we have developed a solution for muesli and yoghurt lovers as well: “Fibre Plus” is a fibre-rich pre-and probiotic, that due to its neutral flavour can be added to almost anything or drunk alone.
Read more about these new products here!
CBD – The ingredient of the future?
While hemp products in the form of seeds and oils tended to serve the predominantly eco-friendly niche in previous years, CBD is currently on the way to reaching a considerably wider audience. Justifiably so?
CBD is short for cannabidiol, an extract of the cannabis plant that, in contrast to the intoxicating component THC, is not psychoactive, but is said to have a large number of health benefits. Be it an anti-anxiety, anti-inflammatory, sleep-inducing or pain-relieving effect – CBD stands for relaxation and is therefore easy to market in the context of a stressful contemporary lifestyle – as evidenced by the broad range of diverse start-ups and brands. Nowadays there are already CBD oils, creams and capsules, as well as drinks, gummies, bars and varieties of honey that promise consumers serenity in everyday life.
Although it sounds very intriguing, in principle, one should approach this substance with caution at present. Those who would like to add CBD products to their portfolio in Germany will find themselves in a legal grey area: on the basis of the Novel Food Regulation, the ingredient whose effect has not yet been confirmed in any long-term studies, has not been approved by the EU Commission for introduction to the market at this time. Foodstuffs with the ingredient CBD are therefore not legally marketable. Suppliers take advantage of a loophole by selling CBD products as cosmetics – which is unfortunately not exactly conducive to a clean, above-board image for CBD.
Currently, no valid prognosis can as yet be made for CBD, since there are still too many uncertainties. But the next few months will certainly show whether CBD will be a short-lived hype that ultimately falls victim to regulations and research studies, or whether the component can establish itself above and beyond the cosmetics segment. For our part, we at SternLife are observing developments with great interest and look forward, in due course, to collaborating with our clients on exciting concepts relating to this promising ingredient.
Clinical nutrition – Help comes, deficiencies go
Modern clinical nutrition helps patients with nutritional deficiencies – providing the nutrients and form of administration are tailored to the needs of the patient. A well thought-out medical nutrition concept can be of real assistance in optimizing a patient’s metabolism and, in the best case, ensuring the patient’s well-being or recovery. We at SternLife offer suppliers of medical nutrition our support in creating effective product concepts. Our services range from the first idea of a product innovation to the development of needs-based formulations and to matters of food regulations and packaging. From our new portfolio of supplementary products and targeted or nutritionally-complete foods for nutritional therapies in hospitals, care homes and other medical institutions, we provide solutions for your private labels. And as private label suppliers of functional bar and powder products, we know exactly what it takes. We work to the highest standards and in state-of-the-art plants. Our quality and experience benefit your products – for a modern, patient-focussed clinical nutrition.
Far from Saturated: the Protein Market
Athletes’ nutrition and diet concepts without protein? Unthinkable. Consumers know how important protein is for healthy, functional nutrition — and they demand it. Therefore, it is no wonder that proteins also play a big role nowadays in new food trends, whether in the ”Beauty from Within” movement or the ketogenic diet. The range of new sources and applications of protein is correspondingly extensive and offers a great variety. In addition to the high-quality conventional proteins from milk, egg, and whey, there are other plant-based proteins – for example, from soy, rice, peas and hemp. And even innovations such as resource-conserving insect proteins with outstanding amino acid profiles, or collagen variants with functions for skin and hair are advancing more and more into the spotlight.
Here at SternLife it is our philosophy to develp these classic and new protein variants on the highest level, garnished with all sorts of product ideas and executional know-how. Care for an example? Our new softbars. These protein bars are an absolute first in the market, thanks to both their taste and their novel soft texture. But not only that, our services range from the concept development for protein powder, meal replacements, protein snack-bites, protein porridge and protein baking mixes for pizza, bread, pancakes and bars to consulting on formulas all the way to execution of exclusive product ideas – for a healthier and fitter world with an optimal supply of protein.
Trending: Organic meets functional food
Whether consumers are demanding or quality-conscious– the reasons behind today’s consumers’ buying decisions are varied. But one thing is clear: criteria such as source, quality, sustainability and packaging are playing a decisive role. And products in organic quality get significant bonus points. A trend that is becoming ever more evident in the health- and fitness- related product segments, too. That’s why we at SternLife offer a majority of our products in organic quality. At the same time, several product variants are possible: whether vegan protein bars, protein shakes, breakfast shakes or instant smoothie powder — from us you obtain high-quality functional food with raw materials from ecological farming. And that with full-bodied taste. Above and beyond that, along with organic certification, our production sites are also certified by UTZ and RSPO.
However, the certifications of our products alone are not the convincing argument: the important point for us is the quality of the selected ingredients. Coupled with our product know-how and developmental competence, this is how high-quality, safe products are produced that achieve a high level of consumer acceptance.
Put Power into your Portfolio!
Market researchers all agree that the market for Functional Food will continue to grow. No wonder, as the consumer’s awareness of nutrition is increasing. Topics such as self-optimization or personalized diets are playing a more and more important role – without, at the same time, forgetting the component of enjoyment, of course. And so, the consumer’s demands on functional bars are increasing as well. Depending on the goals set, there are various requirements that the products must meet. For target groups such as “Sports” and “High Performance”, the quick supply of energy is particularly important, for instance, for coping with intense workouts or competitions. For these target groups, SternLife offers special energy bars that, in addition to containing a higher proportion of protein and dietary fiber, feature a particularly high energy component. A must for any athlete – whether professional or amateur. The quickly available energy comes primarily from high-quality ingredients such as rice syrup, dates and oat flakes. So the bars not only have an outstanding nutritional value profile – they are very natural-tasting and are therefore a delicious snack for between meals.
Give us a call. We develop customized bars for you – in organic quality, if you wish, or with purely vegetable ingredients for vegans. To give your bar a special bonus, we can enrich them with vitamins or other functional ingredients – geared precisely to your particular target group.
Inspire your customers with innovative concepts! We will provide you with a package solution from the idea to the finished product.
SternLife to present new enjoyment concepts for protein bars and meal replacement
We will be participating at this year’s Vitafoods Europe, from 7 – 9 May in Geneva , presenting a new generation of protein bars and meal replacements.
Our protein bars have a very soft and light texture – similar to that of confectionery bars. With numerous fashionable flavours, we can help you as brand supplier to extend your range of protein bars to include attractive alternatives with high unique selling value.
If you’re interested to find out more, we look forward to meeting you at our booth L60.
On going topic: Keto!
Those of us who aim to follow a healthy diet and lose weight in the process are familiar with “low carb”. One special form of the low-carb diet is quickly becoming better known and more and more popular – ketogenic nutrition. The ketogenic diet consists of about 75 % fat, 20 % protein and 5 % carbohydrate. Our energy metabolism adjusts to the new regimen and uses fats as an energy supply. In this way the keto diet offers an effective way of slimming. No wonder keto is already in third place among the nutritional trends in the USA! That is the conclusion drawn from the latest “What’s Trending in Nutrition” survey, in which some 2,000 dieticians were interviewed. In the German market, too, keto diets are becoming increasingly popular and are being recommended by more and more dieticians.
An important constituent of the keto diet is high-quality oils and fats containing a large proportion of MCTs. According to scientific studies, these medium-chain fatty acids promote both weight loss and reduction of the body’s fat mass. Our new keto products are also based on MCTs derived from quality coconut oil.
Three attractive new keto products are available: Ketoproof Coffee and Ketoproof Matcha Latte, for example, promise a perfect start to the day or fight that afternoon sleepiness. The dry beverage bases for blending with liquid contain 5g MCT and less than one gram of carbohydrate per portion, but they also contain a large proportion of dietary fibre.
Our new range is complemented by the new Keto Protein Shake. It contains 9g MCT and less than one gram of sugar per portion. With its high percentage of valuable protein and large amount of dietary fibre it provides a satisfying meal for fitness and figure conscious consumers.
Head for keto! We will help you do so.
Duckweed: mini plant with maxi potential
Duckweed is said to be the smallest flowering plant known, yet it is a real “power plant”! The nutrient profile of this modest mini-weed is impressive: high levels of protein and dietary fibres, omega-3 fatty acids, vitamins, minerals and antioxidants. That makes duckweed one of the world’s most valuable foods. Containing 45 % protein, 40 % dietary fibres and 7 % fat, it is predestined for use in modern nutrition. And that is not all: the protein it contains has an excellent amino acid profile, comparable to that of whey protein, and it also contains higher percentages of essential amino acids than rice, soy, pea or hemp protein.
Duckweed is grown by aquafarming. It reproduces rapidly and can be harvested daily. Its cultivation is classified as climate neutral – a further argument that is gaining importance with consumers.
Produced as a fine powder and available under the trade name Lentein™, for example, duckweed protein has a pleasantly mild, vegetable taste and odour. It is readily digestible and naturally free from lactose, gluten, egg and soy. With these properties it is the ideal choice as an addition to drinks and smoothies, for snack products such as bars and chips and as a powder.
In the USA, Lentein™ has GRAS status. In the EU it is classified as a “novel food”; its approval is not to be expected before the spring of 2019.
Lecithin – a healthy booster and true multi-talent!
Lecithin is seen as a real multi-talent. This natural substance contains many essential and highly effective components. Phospholipids make up the largest content of lecithin. They act, amongst other things, as membrane building blocks of brain and neural cells and, therefore, play a role in thinking ability and concentration. The choline contained in lecithin helps to maintain healthy liver function and a normal lipometabolism. The fatty acid, linoleic acid, is another important and even essential component. The body cannot produce this acid itself and must therefore obtain it from food.
Linoleic acid contributes to a normal blood cholesterol level. The phosphorus contained in lecithin helps to keep bones and teeth healthy, and ensures the body’s metabolism is functioning as it should. Lecithin stands for a healthy lifestyle. It activates the metabolism and supports memory and concentration. These convincing vital advantages of lecithin have turned it into a long-running success in the food supplement segment. We can supply you with lecithin as a granulate of the customary high quality ¬– under your own brand or as a SternLife brand product.
The high-protein trend is gaining a foothold in Germany, as protein claims on food and drink launches continue their growth path. The absolute number of high-protein food and drink introductions has experienced over 80% growth over the past three years, making ‘high in protein’ one of the strongest growing claims in the German food and drink market.
We develop and produce high-quality, effective protein products for your success, based on the “classic proteins” derived from whey and casein, or also alternatives such as soy and vegan proteins derived from rice, peas or hemp. As a manufacturer of high-class protein products and supplements we accompany your product development process from the initial idea to the ready-packaged protein powder or protein bar.
Paleo power - less is more!
Paleo is a lifestyle choice for healthy eaters. It is also a good and crunchy response to a diet that otherwise concentrates on numerous carbohydrates and additives. That’s why we developed the new “Paleo Protein Bar”. It consists of just a few, but natural and high quality main ingredients – dates, chicken protein, peanuts, cocoa and sea salt. Enjoyment can’t be any more original than that! The bar tastes of chocolate and peanuts, is rich in protein and dietary fibre and makes do with the natural sweetness of dates – a typical feature of Paleo. It does not contain any soya, milk, gluten, artificial sweeteners or added sugar. Hence, the new “Paleo Protein Bar” caters perfectly for the demands of your health-conscious and sporty customers: “Great taste for active people!”.
Quinoa – Gets you fit today for tomorrow!
We didn’t discover these delicious grains but we have made a tasty snack from them.
Quinoa has been cultivated in the Andes for some 6000 years and is one of the most important staple foods in that region. That also explains why the grains have been nicknamed “Inca rice”. But Quinoa is not a type of rice or cereal but a plant from the genus of the goosefoots which has close relatives like spinach and beetroot.
It’s not hard to explain how quinoa reached our plates. It’s not just the fine-nutty flavour that makes it an alternative to rice, pasta or potatoes. Quinoa boasts other distinguishing features like its relatively high protein content and its excellent amino acid profile. The delicious seeds contain all nine essential amino acids. What’s more, quinoa has substantial levels of vitamins, dietary fibre and minerals, and scores points with its high nutrient density (similar to types of cereal). But it doesn’t contain gluten which some people gladly do without. All these characteristics make quinoa the perfect choice for vegetarian products and functional bars. Interested? We would be happy to advise you personally.
Hot innovation for new target groups: turmeric
SternLife offers new sales-boosting options for turmeric, also known as Indian saffron powder. As a supplier of lifestyle, health, fitness and sports nutrition products, you can enhance their portfolio with on-trend turmeric products. You can choose between two varieties: Curcuma Latte with a high protein content of 71 percent for fitness-minded and health-conscious aficionados and Curcuma Capsules which stimulate the metabolism and help with weight management.
Interested? Read more…
Psyllium seeds – small but effective
The tiny, dark brown seeds are the fruit of the Indian Plantago ovata plant. The seeds owe their German name (Flohsamen) to their appearance as the psyllium seeds look like tiny, jumping fleas (Flöhe). Unlike fleas, the plant has very positive characteristics: psyllium husks are a real power food for the intestines. They contain 80 to 90% roughage – and as if they hadn’t already scored enough points – the type of roughage they contain is easy on the stomach and swells readily. The husks absorb a high level of water and can expand to up to fifty times their size. This stimulates muscles in the intestines thereby promoting bowel movements and digestion naturally. We don’t want to forego any of these excellent characteristics in our products. That’s why our protein bread mix contains finely ground psyllium husks. The considerable binding capacity of the psyllium husks and their high roughage content turn the protein bread into an easily digestible low carb meal – that’s equally suitable for a gluten-free diet. The psyllium husks have a very mild, almost neutral flavour and don’t disguise the typical taste of bread. We have also added psyllium husk powder to our smoothie powder. Hence, the mixed smoothie not only contains wholesome roughage, it also has the desired velvety-creamy consistency of the popular health drink. Your very good health!
Vegan: It’s the mixture that counts
There is a strong trend towards vegan nutrition. Experts know that it is not only a case of replacing animal foods with vegetable products. What matters is the right combination of vegetable proteins to achieve the maximum biological value. So this is one of the principles on which our high-protein functional foods are based.
Our team’s extensive knowledge of raw materials combined with excellent technical know-how is a source of fresh inspiration to our customers for vegan nutrition concepts. We set standards with effective and sustainable foods which are in line with contemporary taste preferences and consumers’ wishes. Naturally – in the literal sense of the word: for many of our products can be supplied in organic quality.
To us, “vegan” and “functional” mean excellent flavour and convincing efficacy. For instance, we have developed a tasty vegan protein porridge – a nutritious and healthy breakfast based on oats.
Organic vegan bars: simply irresistible!
Our new bar generation, that offers excellent potential for manufacturers of products for athletes, is based on organically grown dates. The vegan bar consists of 20 % protein from rice, peas and hemp and therefore provides all the essential amino acids. The bar is free from gluten, soy and lactose and also scores with its high percentage of dietary fibre. It is available in two flavours: cocoa and hemp seed or spicy lemon with ginger and chili, and with or without a chocolate coating. Not only athletes love it!
Vegan protein porridge: hip with oats
Oats have become a trend food. Imagine the healthy cereal as an organic protein porridge that enables brand suppliers to extend their range to include a versatile vegan trend product. Our powder mix consisting of wholemeal rolled oats and magnesium-rich amaranth contains 24 % protein from peas and sunflower seeds. With its high dietary fibre content and pleasant apple-and-cinnamon flavour the organic porridge makes an ideal breakfast with a long-lasting satisfying effect. Since the purely vegetable powder only has to be mixed with hot water, it is also perfect for a quick meal in the office.
SUPERFOODS – Lifestyle products for those who know
Superfoods enable our customers to set trends. We develop tailor-made, innovative concepts for appropriate and creative combinations of functional foods with superfoods – for extra health benefits, and with the chance of value-added for our customers. Think of delicious and healthy bases for smoothies and drinks containing superfoods, bars with goji berries and protein bakery mixes with chia or linseeds; these are available in vegan and organic quality, too.
The all-rounder: a delicious new, sugar-free bar with 65 % protein
With our new 65 % bar we are presenting a real all-rounder. The bar combines a “genuine” 65 % protein content with an attractive texture and excellent flavour. Gone are the days when protein bars were hard, dry and insipid. There are now high-end products that satisfy even demanding consumers, and with which our customers can secure themselves a noticeable market advantage.
We will produce this unusual bar for you on the basis of valuable milk and whey proteins and without a chocolate coating. The bars are low-fat and sugar-free. They contain 30% less carbohydrate than conventional confectionery bars and are highly suitable for low-carb nutrition. We currently supply the 65% bar in the flavour variants Tasty Cookies & Cream and Toffee Crisp.
A healthy start to the day: ideas for breakfasts with an extra portion of protein
Trendy breakfast products offer enjoyment and convenience as well as a high protein content. We supply protein-rich powder mixtures for making pancakes, porridge and rice pudding, and also a nutritious bakery mix from which consumers can bake their own protein bread. The new products promise additional sales potential for suppliers of foods for athletes and health products, and also for drugstores and retail private labels.
The protein pancake mix is based on valuable whey protein, milk proteins and oat flour. It has a protein content of 60 % and is slightly sweetened. The protein porridge consists of gluten-free rolled oats, milk protein and apple powder: together with cinnamon, the apple powder gives it a particularly pleasant flavour. The porridge has a convincing protein content of 30 %. Further incentives to buy can be generated with the protein rice pudding, that is just as quick and simple to prepare as the pancakes and porridge. Consumers only have to blend the readily soluble powder with milk or water and heat it, depending on how they wish to eat it. For a classic breakfast we have the protein bread mix. It consists of linseed flour, rice and pea protein, sunflower seeds and psyllium husks. With its unique nutrient profile, this bakery mix contributes to a balanced diet. The protein bread has a low carbohydrate content and is vegan and gluten-free. A good start to a healthy day!